Pierre Cardin Watches
Brand and business strategy, global digital campaigns creation and execution, product portfolio management, brand marketing calendar administration and product planning.
I also developed a standard brand communication approach in line with the brand tone of voice and identity on all platforms.
Strategic lead for creative briefing & concept for social media, retail, e-retail, influencer marketing, PR and brand partnership initiations.
Content Creation and Management
Briefed, created and executed brand content for social media, retail, e-retail, influencer marketing, PR and brand partnership initiations.
E-retail Operations
Working directly with the US team, I assured brand identity/tone of voice compliance on all platforms. I was also responsible for shopify upload/editing, content writing and creating seasonal website banners.
Influencer Marketing
Created an extensive database of influencers. Led creative briefing and new influencer agreements as per Brand policy/campaign.
Digital Campaigns
Conceptualisation, creation and execution of global digital campaigns.
PR and Relationship Management
Developed print and digital strategies for seasonal campaigns. Ideation, creation and presentation of new business development pitches for new partners.
Catalogues, toolkits, POS and digital asset management
Created catalogues, a content library, marketing tools, and digital summit presentations of new collections for distributors. Assisted different departments in visual merchandising, retail and design for a holistic brand integration within the market.
Product Reveal Videos
Creative briefing, product curation and soundtrack selection.