Hello!
I’m Amina, a Digital & Brand Marketing Strategist with over 9 years of experience across luxury, beauty, and fashion.
My journey has taken me across markets and cultures, working with some of the world’s most inspiring brands. Along the way, I’ve learned that real impact comes not only from strong campaigns or KPIs, but from building advocacy, shaping meaningful brand narratives, and turning strategy into action.
My work spans end-to-end project delivery, 360° digital activations, global brand positioning, and digital transformation. From shaping digital learning and GenAI upskilling initiatives at Dior, to rolling out international activations for Coty, and mentoring professionals through Woork, I focus on creating measurable impact while fostering collaboration across teams, regions, and communities.
I’m particularly interested in how AI can support creative and marketing teams, from ideation and content production to workflow efficiency and scalable brand consistency.
Beyond work, I’m deeply passionate about travel. Discovering new places, cultures, and perspectives has shaped how I approach both life and business. It has taught me adaptability, empathy, and the importance of diverse voices, qualities I bring to every project.
Enriched by these experiences, my passion for digital storytelling, brand building, and human-centred innovation continues to grow. For me, every project is not just about execution, but about creating something enduring, meaningful, and human.
EDUCATION
International Master in Luxury Management
DOUBLE-DEGREE MANAGEMENT PROGRAMME
Key Projects:
Champagne Taittinger E-Commerce Business Challenge | John Lobb Business Strategy Challenge | Miu Miu Reverse Merchandising Project | Gucci Beauty Marketing Strategy Project | Prada Fashion Pact Innovation Challenge
Achievements:
Winner - Prada Fashion Pact Innovation Group Challenge | Winner - Jean Patou Brand Communication Innovation Group Challenge | 1st Runner Up - Champagne Taittinger E-Commerce Business Group Challenge | A+ Grade for Graduation Project- Luxury Kidswear Business Plan (Circular Business Model)
Bachelor of Design
FASHION DESIGN
Key Projects:
Research programme on Indian handicrafts by Ministry of Textiles | Art to wear (Design collection with sustainable materials) | Graduation Project - Design Collection
Achievements:
Regional Finalist for the reality television series “Let’s Design season 5” (2013) | Won the title of “Miss Talented” at the annual fest-Spectrum (2012) | Third prize for Dance at the annual fest-Spectrum (2011 & 2012)