Hello!
I am Amina, a Digital & Brand Marketing Strategist with over 9 years of experience in the luxury, beauty, and fashion industry.
My journey has taken me across markets and cultures, collaborating with some of the world’s most inspiring brands. Along the way, I’ve learned that what truly drives impact isn’t just a great campaign or a KPI, it’s the ability to fuel advocacy and infuse a purpose-driven vision into products and communications.
My work includes end-to-end project delivery, 360° digital activations, and global brand positioning, always with a focus on aligning strategy with execution. Whether shaping a digital transformation roadmap at Dior, rolling out international activations for Coty, or coaching teams at WITH Agency, I aim to deliver measurable results while fostering collaboration across teams and regions.
Beyond work, I am deeply passionate about travel. Discovering new places, cultures, and perspectives has shaped the way I approach both life and business. Travel has taught me adaptability, empathy, and the importance of diverse voices — qualities I bring to every project.
Enriched by these experiences, my passion for digital storytelling and brand building continues to grow. For me, every project is not just about execution, but about creating something enduring, meaningful, and human.
​
EDUCATION
International Master in Luxury Management
DOUBLE-DEGREE MANAGEMENT PROGRAMME
Key Projects:
​
Champagne Taittinger E-Commerce Business Challenge | John Lobb Business Strategy Challenge | Miu Miu Reverse Merchandising Project | Gucci Beauty Marketing Strategy Project | Prada Fashion Pact Innovation Challenge
​
Achievements:
Winner - Prada Fashion Pact Innovation Group Challenge | Winner - Jean Patou Brand Communication Innovation Group Challenge | 1st Runner Up - Champagne Taittinger E-Commerce Business Group Challenge | A+ Grade for Graduation Project- Luxury Kidswear Business Plan (Circular Business Model)
Bachelor of Design
FASHION DESIGN
Key Projects:
​
Research programme on Indian handicrafts by Ministry of Textiles | Art to wear (Design collection with sustainable materials) | Graduation Project - Design Collection
​
Achievements:
Regional Finalist for the reality television series “Let’s Design season 5” (2013) | Won the title of “Miss Talented” at the annual fest-Spectrum (2012) | Third prize for Dance at the annual fest-Spectrum (2011 & 2012)
​