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all brands that I have worked with-01.jp

PARTNER & LICENSEE OPERATIONS

all brands that I have worked with-03.jp
all brands that I have worked with-04.jp
all brands that I have worked with-06.jp

CREATIVE BRIEFING WITH TEAMS AND PRODUCT CURATION FOR CAMPAIGNS

HRX by Hrithik Roshan

HRX by Hrithik Roshan

HRX by Hrithik Roshan
HRX AW 18 Collection

HRX AW 18 Collection

00:41
Keep Going Brand Film | HRX By Hrithik Roshan

Keep Going Brand Film | HRX By Hrithik Roshan

02:10
#MiBandHRX Edition - #StartWhatYouCantStop

#MiBandHRX Edition - #StartWhatYouCantStop

01:32
The Girls of HRX | Diva Dhawan

The Girls of HRX | Diva Dhawan

00:35
The Girls of HRX | Gabriella Demetriades

The Girls of HRX | Gabriella Demetriades

00:34
Autumn Winter | #GirlsOfHRX

Autumn Winter | #GirlsOfHRX

00:11

FASHION STYLING FOR CAMPAIGNS 

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NEW CATEGORIES AND INITIATIVES 

A major part of my role at HRX involved doing ground research and case building for new category ventures. 

I have contributed in the following new categories for the brand. 

 

HRX INNERWEAR

HRX SOCKS

HRX EYEWEAR

HRX HOME AND FURNISHINGS

HRX STATIONARY

 

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PROMOTIONAL MERCHANDISE

Every Diwali we give HRX fitness boxes to Bollywood celebrities.

The concept, design, and execution were led by me. During my tenure, there were two boxes that we gave out, one was HRX FITNESS BOX which had fitness goodies and the other was HRX CHILL BOX which had post-workout goodies.

We've always got a great response, PR traction and feedback for our products through this gifting activity. 

Since my initiation of this project, this activity is being executed every Diwali to date.

 

WhatsApp Image 2018-09-04 at 6.28.44 PM.
WhatsApp Image 2018-11-04 at 9.03.50 PM.
WhatsApp Image 2018-09-04 at 6.28.44 PM
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