WITH Paris | Amina Arsheen

WITH X COTY

While heading the account management for Coty Group and new businesses, my role as a Client Partner at WITH involves co-creating the strategic digital marketing roadmap for our clients, with a focus on Western market digital ecosystems. This roadmap covers various digital aspects, including content creation, social media strategy, influence and advocacy, media and performance recommendations, e-commerce and loyalty initiatives.

Project ideation, planning and execution

Oversee projects from inception to delivery, adhering to WITH standards and collaborating closely with the Business & Practice Lead

Client relations

Ensuring the success of our clients' projects by managing a portfolio of luxury, fashion and beauty clients based on my expertise, maintaining effective coordination, and building strong relationships.

COTY CDO Projects - Content, E-commerce
& Social commerce

Strategic and creative outputs for Coty CDO teams such as audits, content creation/curation, Newsletters, FY25 forecasted plans

Financial Oversight

Propose and monitor WITH service fees, as well as oversee partnerships with different companies, always striving to provide the best quality-to-price ratio for our clients.

Visibility and Communication

Leading internal and external communication and projects, sharing my expertise and insights generously to benefit the team and our clients.

Team Coaching

Recruiting, coaching, and supporting digital project managers and junior team members, while proactively anticipating project needs.

Digital Acceleration series
Coty Upskilling Program

Premiered in June 2022, Masterclass Series is presented by CDO experts and special guest partners.

Covering 2 pillars including E-commerce, content, media, innovation, and social commerce, the program is designed to enhance the digital skills of Coty's employees, empowering them to excel and become industry experts.